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In the bustling landscape of India's smart ring market, competition's heating up like a scorching summer day, folks! Brace yourselves for a head-turning revelation: Noise dropped the bomb with their Luna Ring a while back, and now, it's out in the wild, ready for the taking on their flashy website.

Let's dive into the good stuff: The Luna Ring's got a price tag of Rs. 14,999 ($180). But hold on, savvy shoppers who had the smarts to pre-book this gem with a Priority Access pass, your ship's come in! Swing by gonoise.com, and you'll be savoring sweet discounts and nifty deals. You can cash in that pass for a cool Rs 1,000 ($12) off on the big purchase day and snag even more juicy discounts on Noise i1 smart eyewear. What's more, you're gifted with Rs 2,000 ($24) worth of insurance coverage, rolling in a grand total of Rs 3,000 ($36) in your pocket!

And guess what? This sleek beauty doesn't discriminate; it comes in seven different sizes and flaunts five captivating hues: Rose Gold, Sunlit Gold, Stardust Silver, Midnight Black, and Lunar Black.

Now, let's talk about Luna Ring's superpowers. This ain't your average piece of jewelry, folks; it's a super-lightweight smart ring that's all about the trifecta: Sleep, Readiness, and Activity. It's as thin as a whisper, just 3mm, and built like a tank, with fighter-jet grade titanium and a coat of armor against scratches and rust, you heard me right.

This ring takes care of your health, like a guardian angel, thanks to its Infrared Photoplethysmography (PPG) sensors, skin temp trackers, and a 3-axis accelerometer. Every five minutes, it checks your body temp, keeps tabs on that heart rate, and even watches out for your blood-oxygen levels.

And when it's bedtime, Luna Ring becomes your sleep buddy, dishing out a daily Sleep Score, along with golden nuggets of wisdom to upgrade those slumbering skills. It's got those fancy algorithms, fine-tuned by Noise's wizardry in wearables, to keep things accurate and dandy.

Now, the best part – this little champ buddies up with your smartphone via Bluetooth Low-Energy (BLE 5), and it's as waterproof as a determined surfer, taking the plunge up to 50 meters deep. Compatibility? No sweat, it plays nice with iOS 14/ Android 6 and above. And did I mention the cherry on top? A single 60-minute charge keeps this baby going for a whopping seven days!

But wait, there's more! In the left corner, entering the ring, it's boAt! They've joined the smart ring party just two months ago with their boAt Smart Ring. Price check, anyone? Rs 8,999 ($108). Now, that's what you call some serious competition, folks!